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World Wildlife Fund for Nature - India

Himanshu Pandey Director - Marketing & Communication

“In less than 50 years, we have seen a devastating 68% decline of wildlife. This is the tipping point – we all need to change our ways and be part of the solution to protect nature and wildlife, for our future.

RESPLOOT® products are helping reduce plastics from leaking into nature, thus protecting wildlife from that danger. This eco-friendly brand also contributes to the planet by creating awareness, highlighting endangered wildlife and in addition, its proceeds contribute to our on-ground work in India. Together it’s possible!”

Launched in 2019, our own brand “RESPLOOT®” is an ongoing effort to reduce PET bottle waste that would otherwise pile up in landfills and oceans. We convert plastic waste into fabric to create a stylish, comfort-oriented range of pet products under the RESPLOOT® brand. This includes bedding, toys, feeding solutions and accessories. We partner with WWF India to create awareness about declining species across the world through our RESPLOOT® toy stories and we also share part proceeds with them to contribute towards their conservation mission.

RESPLOOT® gives us a chance to promote and communicate the urgent need to switch to sustainable living.

Thumbs Down for Plastic Bottles

The eco-friendly principles of RESPLOOT® are all encompassing as not only are the fabrics made from recycled bottles, but also the fill is recycled polyfill and most aspects of its packaging are centred around the use of recycled paper and jute! The product tag in the shape of an upside-down bottle, for instance, is a representation of a downwards thumb, discouraging the use of plastics.

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Did you know that humans produce almost 20,000 plastic bottles per second?

More than 480 billion plastic drinking bottles were sold in 2016 across the world. If placed end to end, they would extend to more than halfway to the sun.

Every year, between 5 and 13 million tonnes of plastic reaches our ocean, causing irreversible harm to aquatic wildlife.

By 2050, the ocean will contain more plastic by weight than fish. Experts warn that some of it is already finding its way into the human food chain.

*Sources: Euromonitor International’s global packaging trend report + research report by the Ellen MacArthur Foundation.

The meaning behind the name

Dogs sploot ― and sometimes, humans do too! Instead of tucking the legs underneath the belly, they are stretched out flat, making a dog that sploots look like a fluffy flat pancake on the floor. Experts also call it a form of dog yoga (a.k.a. ‘doga’) as this nicely stretches its back, and allows the animal to cool off and relax, especially on a hot day. We decided to name our own line RESPLOOT® because, at AVANTI, we believe in the same benefits as our dogs do: to be in touch with earth, and to relax in style, comfort, and absolute functionality.

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Recycling Process

All our pet beddings and toys are made of recycled Polyethylene terephthalate (PET) bottles, creating 75% less CO2 emissions than freshly produced polyester. The process follows four key steps:

  • STEP 1:

    The discarded bottles are cleaned and then shredded into small flakes.

  • STEP 2:

    The flakes are melted and cast into small pellets.

  • STEP 3:

    All pellets are lengthened and extended to making polyester yarns.

  • STEP 4:

    When woven, our yarns turn into beautiful and 100% sustainable bedding and toys for your pets.

RESPLOOT®’S
Endangered ‘Toy Story’

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Currently, more than 32,000 species are officially threatened by extinction, which is roughly one third of all assessed species in a survey conducted by The International Union for the Conservation of Nature. To voice our concern over the dire situation in wildlife diversity, RESPLOOT®’s range of pet toys represents a variety of critically endangered species from across the world.

RESPLOOT®’s toys are proudly made in India and support WWF-India’s conservation work. This is our contribution to playfully educating our customers as well as pet owners across the world about animals that are endangered.

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Research & Development

Achieving a holistic eco-friendly, durable and soft textured range of products such as RESPLOOT®, takes years of research and development planning and expenditure. We place special emphasis on developing our own fabrics and weaves which are unique to us as they are made by us for the comfort of our special companions. Our teams procure GRS-certified yarn, which is woven together to carefully craft aesthetic weaves with the help of talented local craftsmen.

The design process can often take several months of intensive study, research and sampling to arrive at the desired standard of haptex, design and longevity. As a result, our products use fabrics that are not readily available in the market, giving them a unique RESPLOOT® look and feel.

Toy Stories

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The Whale Shark

Philippines

The Whale Shark

  • Home Territory Philippines
  • Scientific Name Rhincodon Typus
  • Status Endangered
  • Bottles per toy seven
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Whale sharks, the biggest fish in the world, are found in all tropical oceans. Their distribution indicates the presence of plankton and the overall health of our oceans. Each individual has a unique pattern of spots and stripes on their skin. Increasing demand for their meat, fins, and oil as well as whale shark tourism present a threat to the species as it interrupts their feeding, and causes injuries from boat propellers.
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The Orangutan

Indonesia

The Orangutan

  • Home Territory Indonesia
  • Scientific Name Pongo Abelii
  • Status Critically endangered
  • Bottles per toy Six
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Orangutans were once found in forests across Sumatra, but now only have enough natural habitat to survive in two provinces: North Sumatra and Aceh. Females never travel on the ground, and adult males do so rarely. Thus, the relentless destruction of Sumatra's rainforests has pushed the Orangutan to the edge of extinction.
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The Hawksbill Turtle

Australia

The Hawksbill Turtle

  • Home Territory Australia
  • Scientific Name Eretmochelys Imbricata
  • Status Critically endangered
  • Bottles per toy Seven
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Hawksbill Turtles are found mainly in the world's tropical oceans, predominantly in coral reefs. Their existence is crucial for maintaining the overall health of coral reefs and sea grass beds. Hawksbill Turtles have visually stunning coloured and patterned shells which makes them highly valuable ― their shells are commonly sold in markets. Human waste is another threat: 52% of the world’s turtles have ingested plastic waste.
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The Red Panda

China

The Red Panda

  • Home Territory China in the regions of Sichuan, Yunnan and Tibet
  • Scientific Name Ailurus Fulgens Styani
  • Status Endangered
  • Bottles per toy E
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Red pandas are very skillful and acrobatic animals that predominantly live in trees. Primarily herbivores, the name panda is said to come from the Nepalese word ‘ponya’, which means bamboo- or plant-eating animal. Climate change is impacting red pandas heavily, leaving only less than 10,000 exemplars in the wild.
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The Ganges River Dolphin

India

The Ganges River Dolphin

  • Home Territory India
  • Scientific Name Platanista Gangetica
  • Status Endangered
  • Bottles per toy Six
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Ganges river dolphins can only live in freshwater, and are essentially blind. They hunt by emitting ultrasonic sounds, which bounce off of their prey, enabling them to see an image in their mind. They are reliable indicators of the health of the entire river ecosystem. Industrial and urban pollution, shipping, and hunting (for their oil) make them an endangered species.
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The Galapagos Sea Lion

Ecuador

The Galapagos Sea Lion

  • Home Territory Ecuador
  • Scientific Name Zalophus Wollebaeki
  • Status Endangered
  • Bottles per toy Six
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The sea lion is the most common mammal in the Galápagos. Sea lions spread out in large colonies on the rocks and the sandy shores of the Islands. They move into the water to feed and cool off. Sea lions are vulnerable to the effects of climate change on ocean currents, which impacts their habitat and fish prey abundance.
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The Poison Dart Frog

Brazil

The Poison Dart Frog

  • Home Territory Brazil
  • Scientific Name Dendrobatidae
  • Status Critically endangered
  • Bottles per toy Six
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Mostly found in the Amazonian forest, blue dart frogs ― also known as poison frogs ― range from 1 inch to 2 1/2 inches in length. The frog's skin secretes an alkaloid that can paralyze and even kill predators. The primary threat to poison dart frogs are forest fires, and the logging and clearing of the rainforests where they live. Deforestation leaves a hotter, drier terrain that provides no place or food for them.
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The Black-Footed Ferret

North America

The Black-Footed Ferret

  • Home Territory North America
  • Scientific Name Mustela Nigripes
  • Status Endangered
  • Bottles per toy Six
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The black-footed ferret, North America’s rarest mammal, feeds almost exclusively on prairie dogs, and depends on their burrows for shelter. Massive hunting of ferrets and the poisoning of its main food ― the prairie dogs ― has been seen as a cause of decline in the species.
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The Black Rhino

Eastern and Southern Africa

The Black Rhino

  • Home Territory South Africa
  • Scientific Name Diceros Bicornis
  • Status Critically endangered
  • Bottles per toy Eight
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The population of black rhinoceros, also known as hook-lipped rhinoceros declined dramatically due to hunting in large numbers. Between 1960 and 1995, their numbers dropped by 98%, to less than 2,500. Though effective conservation has led to an improvement in their population, this species remains under immense threat.
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The Asian Elephant

Sri Lanka

The Asian Elephant

  • Home Territory Australia
  • Scientific Name Elephas Maximus Maximus
  • Status Endangered
  • Bottles per toy Eight
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The Asian elephants found in Sri Lanka are the largest and darkest amongst all elephants. They use a system of ancient routes to migrate, which are being aggressively disrupted by deforestation due to construction. In addition, poaching has led to a steady decline in their population today.
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The Koala

Australia

The Koala

  • Home Territory Australia
  • Scientific Name Phascolarctos Cinereus
  • Status Vulnerable
  • Bottles per toy Six
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Koalas live high up in eucalyptus trees of native bushlands and forests, found only in Australia. Eucalyptus leaves are low in nutrients and, as a result, koalas need more sleep than most animals in order to help them conserve energy. Current threats include continued habitat destruction, bushfires, and disease as well as drought associated mortality in habitat fragments. All this also makes them vulnerable to predatory dogs, vehicle strikes etc. More recently, it has also been discovered that bats are acting as flying carriers for viruses which can also severely threaten koala populations.
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The Yellow-Eyed Penguin

New Zealand

The Yellow-Eyed Penguin

  • Home Territory New Zealand
  • Scientific Name Megadyptes Antipodes
  • Status Endangered
  • Bottles per toy Seven
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Yellow-eyed penguins can only be found in New Zealand. Their natural habitat of forests and scrubs has declined in quality, and the species has undergone extreme fluctuations in numbers. Population crashes have also been attributed to bycatch mortality in commercial gillnet fisheries, and food shortages due to changing sea temperatures, both of which affect the survival of the species.
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The European Mink

France

The European Mink

  • Home Territory France
  • Scientific Name Mustela Lutreola
  • Status Critically endangered
  • Bottles per toy Five
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The European Mink has very specialised habitat requirements as it is semi-aquatic. It lives near densely vegetated banks of rivers, streams and sometimes, during the warm season, it may even inhabit lake-banks. Over the last decade, there has been a 50% decrease in their population mainly due to habitat loss, human impact, and the effects of introduced species, notably the American Mink.
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The Vancouver Island Marmot

Canada

The Vancouver Island Marmot

  • Home Territory Vancouver Island, British Columbia, Canada
  • Scientific Name Marmota Vancouverensis
  • Status Critically endangered
  • Bottles per toy Five
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In 2016, it was estimated that there were between 90-130 individuals occurring in two subpopulations of the Vancouver Island Marmot in the wild. Its area of occupancy is less than 10 km², and there has been extensive clearing of its forest habitat. Both subpopulations now have fewer than 50 individuals. Invasive species pose a large threat to Marmot populations. The primary threats to this species include predators, ecosystem modification arising from post-logging forest succession, and longer term predicted habitat loss associated with climate change.
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The Bowmouth Guitarfish

Japan

The Bowmouth Guitarfish

  • Home Territory Japan
  • Scientific Name Rhina Ancylostoma
  • Status Critically endangered
  • Bottles per toy Five
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Found along coastlines and on offshore reefs to depths of around 100m, the Japanese Guitarfish feeds mainly on whole shell fish. They are mostly caught as bycatch, sometimes by bottom trawlers. The ‘white’ fins are considered the best quality fins for human consumption, and are among the highest valued in the international shark fin trade and meat consumption markets.
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The Wolverine

Finland

The Wolverine

  • Home Territory Finland
  • Scientific Name Gulo Gulo
  • Status Endangered
  • Bottles per toy Six
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The wolverine belongs to the mustelid family, and is characterized by its muscular body, broad head, and short legs. This species prefers the boreal forest habitat where it can prey on rabbits, deer, beavers, squirrels, and mice. Wolverines are used to roaming in large territories which often overlaps with human development areas, and thus, the animals are at risk for hunting and trapping. Additionally, temperature increases have reduced snow coverage in some areas, preventing females from creating dens for breeding purposes.

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    We believe in being GLOCAL.

    While we maintain global standards in areas such as quality and design, we believe in accommodating as much knowledge and resources from our local communities and reduce our collective carbon footprint. Therefore, all our products are sourced from India, including the raw materials (PET bottles), yarn, fabric as well as polyfill, and follow international standards and certifications.

    To learn more about AVANTI’s certifications, please click here.